Welcome

TRAC Media Services is the nation's leading public television audience research firm, setting the standard for objective and insightful audience analysis. The company began with custom research and consulting for stations in the late 1970s. In the early 1980s TRAC moved into Nielsen ratings analysis and in the mid-1990s pledge services were added. Today we are expanding into online audience analysis. Through our research we have become experts on all aspects of public television programming and viewership.

TRAC understands the mission, goals and relationships in public media. Through years of quantitative and qualitative research, Listening Projects and pledge programming studies, TRAC has collaborated with stations to translate research-ese into actionable information. TRAC can tell you why loyal viewers stop watching, pledging and renewing and, what affects and motivates individual attitudes towards local stations. TRAC has the experience, the acumen and the data to help a station turn its mission into community support, help a producer turn a simple video into a national success, or help a distributor become an invaluable partner to stations.

Our clients are PBS stations, producers, and distributors who want to know more about public television audience, public television membership and pledge, media trends and community engagement.