TRAC Media Services has provided ratings analysis and research for public television stations, producers and service organizations (including the Public Broadcasting Service and the Corporation for Public Broadcasting) since 1979. Producers and distributors rely on TRAC Ratings Service data to determine the success and reach of their productions. Programmers use the data to make both tactical and strategic decisions that enable them to meet the needs of their local audience.

TRAC Sweeps Report

TRAC publishes individual Nielsen (NSI) market research and trend reports for both metered- and diary-market client stations, analyzing each sweep period. While the TRAC Sweeps Report data is extensive, it is presented in an easy-to-understand format enabling programmers and other station staff to analyze how their programming decisions affect viewership.

TRAC provides full-service clients with sweeps data from four, six, or seven sweep periods per year, depending on their television market. This data comes in a notebook which includes features such as: "Sweep at a Glance," "Top 5 Station Grids," "Top Performers" and many others. In addition, TRAC provides analysis and recommendations through its station-specific Custom Reports and its PTV industry-wide Sweep Narrative, Month in Review and Friday FAX. Personal phone consultations also are available.

Stations not wishing to subscribe as full-service clients can receive the TRAC Sweeps Report Book in Brief, giving valuable information but in a less comprehensive format.

TRAC Overnights

In addition to the sweeps analyses, TRAC Media Services collects viewing data on a daily basis from the 56 metered public television markets across the country. The TRAC Overnights are delivered to clients electronically, providing a variety of "real time" reports. These include daily individual program performance summaries and monthly trends for all metered public television stations. Personal phone consultations also are available

For more information about TRAC Ratings Service or other TRAC products and services, contact Katie Elandt at (520) 299-1866, ext. 19, or katie@tracmedia.com.