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Programming Concepts
Looking for an overview of programming and/or definitions? Check out the following:
Research papers and articles
While the abstracts are available for public viewing much of the research is password protected, if you are unable to access the content, please contact Kristen Kuebler or Craig Reed at TRAC Media Services or call 520.299.1866.
Ratings vs GRPs - Choose the Right Tool for Your Purpose
Ratings and gross rating points (GRPs) each have certain advantages that make them valuable analytical tools. Their differences make them suitable for diverse treatment and purposes (1992).
How to Use Diary Cumes to Estimate True Audience Size
Discusses methods of turning diary cumes into audience size (1992).
A New Way to Tally Light Viewers - the Unique Cume
What programs or series are important to the schedule? What programs attract their own particular
audiences? We will answer those questions by introducing a new measure: the unique cume (1992).
The Cume
A discussion of cumes and their value in public television (1988).
Ratings, HUTs, GRPs & Cumes
TV concepts defined (1988).
What are Demographics?
What are demographics and why are they important in public television (1988).
Ethnic Research
Market Similarity Research
Member Research
Pledge Research
Programming Concepts
Programming Research
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