TRAC's programming service, ProgramTRAC, plans monthly program schedules for those public television stations who either do not currently employ a full-time programmer, or who want to supplement internal staff resources with first-rate research assistance in television schedule planning.

ProgramTRAC uses a database containing 20 years of public television research information to help define who watches public television on a market-specific basis. Knowing that one size doesn't fit all, TRAC uses this research - provided by TRAC's core business, TRAC Ratings Service! - to strategically program the station to meet the needs of its local audience.

Program TRAC can provide a wide range of services including any combination of the following:

• programming a complete monthly schedule
• programming pledge drives
• providing expertise to supplement regular or pledge programming staff
• developing a programming strategy to carry the station successfully into the digital era.

In every station where ProgramTRAC has been implemented, clients have seen dramatic growth in audience size, viewing frequency and on-air fundraising performance.

For more information about Program TRAC or other TRAC products and services, contact Kristen Kuebler at 888-299-1866, ext. 16, or Kristen@tracmedia.com.