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Detail
Programming Services Detail
Program Consulting
Advice offered monthly on a draft schedule submitted by the station.
A phone call to go over the schedule and suggestions held each month.
Basic Programming Service
A program grid delivered each month in excel.
Phone call to go over the schedule each month.
Regular Programming Service
A program grid delivered each month in protrack.
Phone call to go over the schedule.
Maintain the tracking of rights and common carriage for the station.
Manage program inventory to maximize value.
Alert to potential flag material in programs.
Alert to any last minute program changes from PBS.
Provide basic advice on acquisitions and monthly promotion targets.
Audience assessment from available resources done quarterly.
Premium Programming Service
A program grid delivered each month in protrack
Phone call to go over the schedule
Maintain the tracking of rights and common carriage for the station
Manage program inventory to maximize value
Alert to potential flag material in programs
Alert to any last minute program changes from PBS
Provide customized advice on acquisitions and monthly promotion targets
Can handle the acquisition budget, and negotiate purchases
We will maximize your acquisition budget this way
Work on pledge schedules and assist station with member favorites during the drive
Additional phone consultation available as needed, will assist with strategic planning for local programming strategy
Audience assessment from available resources done quarterly
Pledge Scheduling
Create optimized pledge schedules based on local station data and national data from the TRAC Pledge Advantage system
Provide reporting on results and comparisons to other stations on a daily basis during the drive (station must send results to TRAC each day)
Select member favorites during the drive, using the TRAC Pledge Advantage system
Provide post-drive analysis to assess what worked and what did not and to set benchmarks. This information is used to schedule the next drive
Digital Service:
Schedule created for digital channels, using a station’s existing inventory
Schedule delivered in protrack
Maintain the tracking of rights for the station
Manage program inventory to maximize value