TRAC Media now improves Pledge by assisting you through the entire Pledge process from start to finish. This service combines extensive research and data sharing to realize maximum Pledge potential. Divided into three segments, it helps you effectively schedule, analyze, make corrections when needed and prepare for your next drive. You no longer have to have to operate in a vacuum!
Daily and weekly reports provide market comparisons
* Program performance results identify the best programs for member favorites* Weekly substitution report identifies weak spots in the remaining schedule* Demographics allow you to hone your pitch
TRAC will provide comprehensive reporting to analyze the most recent drive and facilitate planning your next drive. To list just a few of them:
* Program histories identify shows that have legs* Learn the best time slots for each program* Find successful programs not yet aired by your station* Custom narrative reports review the last drive* Conference calls to discuss drive results and scheduling the next drive
Contact Katie McMurrich at TRAC for more detailsKatie@tracmedia.com or 520.299.1866 ex 19