MarkeTRAC is designed specifically to help public television stations obtain local underwriting.

With MarkeTRAC, station underwriting staff receive market-specific data on individual programs and dayparts. This information is in a ready-to-use form for presentations with potential underwriters, or in cementing an ongoing client relationship.

Following each of the four major sweeps periods, MarkeTRAC clients receive ratings and demographic information on every show aired by the station during the sweep. These "one sheets" display ratings, share, cume, and gross ratings points. Easy-to-read bar charts show the gender and age of each show's viewing audience.

MarkeTRAC provides PTV clients with information most requested by advertising agencies. These include age/ gender splits that cover the demographic groups. In addition, as part of the MarkeTRAC service, clients are invited to call TRAC and receive telephone consultation that can help them consummate a local underwriting partnership.

For more information about MarkeTRAC or other TRAC products and services, contact Katie Elandt at (520) 299-1866, ext. 19 or katie@tracmedia.com.