January 2010 TRAC Pledge Practicum

Jan 7th-9th, Westward Look Resort

Tucson, AZ

Download Powerpoint Presentations (in PDF format) from the TRAC Pledge Practicum

• Boomer Cohort
  • Reaching them on many platforms
• DVR & EPGs
  • A threat to fundraising?
• Measuring Our Digital Lives
  • The perennial dilemma
• Nielsen's 3 Screen Report
  • What does it mean in development?
• Pledge Digital
  • Membership in a digital world
• Pledge Down?
  • Where are we down?
• Who's Watching Who's Pledging
  • March 2009 Pledge comparision of Pledge Demos, LPM demos & Sweep demos